Success and Failure: 13 Months as Sole Director at Virtus Performance

duda • September 3, 2025

Success and Failure: My 13 Months at Virtus Performance

About 13 months ago I was genuinely questioning whether or not I could keep going.

I was unsure if I could handle the weight of expectations, the liabilities and added responsibility.

For the first time in a long time, I doubted myself and wondered whether it would have been easier to just throw in the towel.

When we had more bills to pay than money in the bank and when I didn?t pay myself for a few months, it certainly would have been easier to give up.

Paying a mortgage, trying to commit to VFL football, being a supportive coach, friend, family member and boyfriend, and suddenly running a business solo... It adds up.

But hey, a lot can happen in 13 months.

I thought I knew that I could work hard, but the last 13 months has shown me just how hard I can work.

The sleepless nights, crashing on the couch at work, consistent 16+ hour coaching days, and then fitting in the rest.

I?m sure at times, I wasn?t the greatest person to be around. But those initial few weeks and months taught me a lot about life and even more about who I am and what I can do.

You will always get out exactly how much you put in.

Hard work has a funny way of paying you back.

Action drives motivation.

Good s**t takes time.

These mantras quickly became second nature to me.

I realised that yes I was going to fail. Countless times. But each of these failures would ultimately shape me as a person, as a leader and shape Virtus as a business.

I learnt that my ability to trust in my staff, my ability to ask for help, to seek out guidance and assistance and to be vulnerable, was ultimately going to determine whether we could keep the doors open each month.

I had no safety net, no plan B, if we failed it was on me, it was my fault, no one else to blame. This is an incredibly liberating feeling and something that has now become an integral part of my daily life.

I am proud. Proud that I stood up faced the challenge head on and came out the other side a better person and hopefully with a business that is going to be around for a long time.

Most of all I?m proud of the people around me. I?m proud of my staff, of my family, my friends and my partner KP. I?m proud of all my clients, those who make up the Virtus Family. I?m proud of all of you. Because you remind me daily, why I do what I do. You all help me become the best version of myself because you let me help you become the best version of you.

There are too many people to thank but to those who stood by me, for those who were sounding boards for my problems, ideas and struggles, for those who gave me their time... Thank you.

Thank you to Jesse for starting the journey with me, and for making the hard decision to pull the pin.

To Team Virtus, ( CamKatieMitchAshleighGregBrookeMaddyMaddiSimonnAnnetteJessAnna , &  Paige ) you are an incredible group of people and I am so grateful to have you all by my side. You all genuinely care, sometimes too much, this is what makes you all so special.

Our mission of empowering long-term positive behavioural change through movement, performance and lifestyle becomes a little more achievable every time each one of you shows up for work.

I can?t wait to see what the next 13 months will bring.

Lachlan Wallace  (CEO of Virtus Human Performance)

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At Virtus Performance, everything we do, from our coaching to our programming, is built on three key foundations: Enjoyment, Consistency, and Progress. Combined with built-in feedback loops, these principles ensure constant evolution, athlete buy-in, and results that last. Humans are complex, adaptive systems, always changing and responding to our environment. At the same time, we are also simple beings. We repeat the things we enjoy and the things that help us improve. That is why these three factors sit at the heart of Virtus coaching. 1. Enjoyment: Training You Actually Want to Do If training feels like punishment, you will eventually stop. Willpower can only carry you so far. That is why at Virtus, we design world-class strength and conditioning programs that are challenging, but also fun, rewarding, and engaging. Enjoyment is fuelled by our community. You will connect with others, laugh, and celebrate wins along the way. Training becomes more than just another task. It becomes one of the best parts of your week. 2. Consistency: The Secret to Real Change The people who achieve their goals are not always the most talented. They are the ones who keep showing up. Consistency is the real secret sauce in strength and conditioning. At Virtus, we do not just coach. We educate. You will learn why the work matters, how to fit training into a busy life, and how to build habits that stick. Through accountability and support, we help you keep turning up week after week, so results compound over time. 3. Progress: Becoming More Capable Progress fuels motivation. When you can see and feel change, you want to keep going. Whether it is lifting heavier, moving better, running faster, or simply feeling stronger and more capable in your own skin, progress is what drives long-term commitment. That is why our coaching emphasises performance. With structured programs, regular testing weeks, and goal reviews, we ensure you are not just training. You are evolving. At Virtus, we believe in continual improvement. Every program includes feedback loops: testing, reflection, and goal setting that ensure your training adapts as you do. This process creates genuine athlete buy-in because you see and feel the results of your work. Our philosophy is simple. Training should help you do more of the things you love, in a stronger and more capable way. By combining Enjoyment, Consistency, and Progress with our pillars of Community, Education, and Performance, Virtus coaching sets the foundation for long-term success. That is Virtus. That is Better Every Day. Ready to dive in and experience Virtus? If you are ready to enjoy your training, build consistency, and make real progress, come and see what Virtus Performance can do for you. Book a free intro session!
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