Dreams

duda • September 3, 2025

"We grow by dreams. All big men are dreamers. Some of us let our dreams die, but others nourish and protect them,
nurse them through bad days ... to the sunshine and light which always come" Woodrow Wilson

It?s no secret that I want to be successful. That I want to improve, grow and be a better person than I was yesterday. ????

But what does success actually mean?

For me, success is two things.

1. Making the world a better place. ????
2. Personal and Financial freedom. ?

Making the world a better place is a simple one for me.

I get my joy from helping others. By assisting them and guiding the way to help them achieve their wildest dreams and smallest of wins.

My vehicle for doing this is Virtus Performance.

I want everyone who walks through the doors and all who consume our content to be better for it.

I?m lucky enough to have surrounded myself with people who want to do just that.

Make the world a better place.

That?s our mission, and we have the opportunity to live up to it each day. ????

Freedom for me is two-fold.

First of all personal freedom. This is also simple.

For me to wake up in the morning, and go to bed at night and do the things I desire in between.

I want to spend as little time as possible doing things that I don?t enjoy.

Life is too short to not love what you do if you love every minute, even the struggle doesn?t feel like a struggle.

My big hairy audacious goal is to grow Virtus to a stage where we can help more and more people daily.

We change people?s lives, that is a responsibility that I take seriously.

To grow Virtus is to help more people.

I won?t ever shy away from that, and I won?t ever stop striving to make it a reality.

My secondary goal is to have the means to travel the world with KP for 6 months at a time, and know that Virtus growing and helping more people daily without me needing to be in the thick of the action day in and day out.

I want to empower people to grow and learn so they can do the same. ????

I?m not necessarily going to get on a plane and not come back for 6 months, but knowing that we have the means to would be an incredible achievement. ??

Now how am I going to become successful?

Great question. To an extent, I already am.

I have an amazing partner KP, an incredible family, fantastic friends and a team at Virtus who has helped turn my vision, into our vision.

But to get to where I want to go, I need to continually improve who I am as a person.

I do this by surrounding myself with people better than me, by listening, reading, reflecting and having the courage, determination and discipline to not let my dreams die, nourish and protect them, nurse them through bad days ... to the sunshine and light which always come. ??

Some days I?ll do great things, some days I?ll fail, the more mistakes I make the more opportunities I?ll have to learn and grow.

The courage to listen to my heart and stay on track will be more important than always listening to my head. ????

?No, you do not have a thousand years to live. Urgency is in you. While you live, while you can, become good? Marcus Aurelius

Every day we have the opportunity to walk towards or away from our dreams, I make the choice to walk towards them. ???????

What choice do you make?

????????????

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At Virtus Performance, everything we do, from our coaching to our programming, is built on three key foundations: Enjoyment, Consistency, and Progress. Combined with built-in feedback loops, these principles ensure constant evolution, athlete buy-in, and results that last. Humans are complex, adaptive systems, always changing and responding to our environment. At the same time, we are also simple beings. We repeat the things we enjoy and the things that help us improve. That is why these three factors sit at the heart of Virtus coaching. 1. Enjoyment: Training You Actually Want to Do If training feels like punishment, you will eventually stop. Willpower can only carry you so far. That is why at Virtus, we design world-class strength and conditioning programs that are challenging, but also fun, rewarding, and engaging. Enjoyment is fuelled by our community. You will connect with others, laugh, and celebrate wins along the way. Training becomes more than just another task. It becomes one of the best parts of your week. 2. Consistency: The Secret to Real Change The people who achieve their goals are not always the most talented. They are the ones who keep showing up. Consistency is the real secret sauce in strength and conditioning. At Virtus, we do not just coach. We educate. You will learn why the work matters, how to fit training into a busy life, and how to build habits that stick. Through accountability and support, we help you keep turning up week after week, so results compound over time. 3. Progress: Becoming More Capable Progress fuels motivation. When you can see and feel change, you want to keep going. Whether it is lifting heavier, moving better, running faster, or simply feeling stronger and more capable in your own skin, progress is what drives long-term commitment. That is why our coaching emphasises performance. With structured programs, regular testing weeks, and goal reviews, we ensure you are not just training. You are evolving. At Virtus, we believe in continual improvement. Every program includes feedback loops: testing, reflection, and goal setting that ensure your training adapts as you do. This process creates genuine athlete buy-in because you see and feel the results of your work. Our philosophy is simple. Training should help you do more of the things you love, in a stronger and more capable way. By combining Enjoyment, Consistency, and Progress with our pillars of Community, Education, and Performance, Virtus coaching sets the foundation for long-term success. That is Virtus. That is Better Every Day. Ready to dive in and experience Virtus? If you are ready to enjoy your training, build consistency, and make real progress, come and see what Virtus Performance can do for you. Book a free intro session!