Optimism 101

duda • September 3, 2025

Happy Friday you wonderful humans.

[Commonfolk Coffee, Mornington, next to my ray of sunshine Grant Rodgers]

There are no ordinary moments. With each minute of the day, we have the opportunity to make the best of things for ourselves and everybody around us. Be present in the moment, and feel the overwhelming gratitude for all that we are and all that we have.

You can make the world a better place. You can create highlights for those around you. It's a choice you can decide to make, a choice that when made can change your world and the world around you.

I'm keeping this email short and sweet because the following quote is so powerful. Read it 2-3 times, highlight your favourite part and embrace the choice you have to improve all that you come in contact with.

Noam Chomsky // "Optimism is a strategy for making a better future. Because unless you believe that the future can be better, it?s unlikely you will step up and take responsibility for making it so. If you assume that there?s no hope, you guarantee that there will be no hope. If you assume that there is an instinct for freedom, there are opportunities to change things, there?s a chance you may contribute to making a better world. The choice is yours."

Now if you ask me why I started Virtus, or why I do anything for that matter, I could give you a hundred different answers. Ask anyone why they do what they do and they'll give you a myriad of reasons. But if you really delve into the why, peel back layers and look to understand the real reason we do anything. There is only really one reason.

To make the world a better place.

Wallace


" If it is to be, then it is up to me"
----------// Tom Hafey

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At Virtus Performance, everything we do, from our coaching to our programming, is built on three key foundations: Enjoyment, Consistency, and Progress. Combined with built-in feedback loops, these principles ensure constant evolution, athlete buy-in, and results that last. Humans are complex, adaptive systems, always changing and responding to our environment. At the same time, we are also simple beings. We repeat the things we enjoy and the things that help us improve. That is why these three factors sit at the heart of Virtus coaching. 1. Enjoyment: Training You Actually Want to Do If training feels like punishment, you will eventually stop. Willpower can only carry you so far. That is why at Virtus, we design world-class strength and conditioning programs that are challenging, but also fun, rewarding, and engaging. Enjoyment is fuelled by our community. You will connect with others, laugh, and celebrate wins along the way. Training becomes more than just another task. It becomes one of the best parts of your week. 2. Consistency: The Secret to Real Change The people who achieve their goals are not always the most talented. They are the ones who keep showing up. Consistency is the real secret sauce in strength and conditioning. At Virtus, we do not just coach. We educate. You will learn why the work matters, how to fit training into a busy life, and how to build habits that stick. Through accountability and support, we help you keep turning up week after week, so results compound over time. 3. Progress: Becoming More Capable Progress fuels motivation. When you can see and feel change, you want to keep going. Whether it is lifting heavier, moving better, running faster, or simply feeling stronger and more capable in your own skin, progress is what drives long-term commitment. That is why our coaching emphasises performance. With structured programs, regular testing weeks, and goal reviews, we ensure you are not just training. You are evolving. At Virtus, we believe in continual improvement. Every program includes feedback loops: testing, reflection, and goal setting that ensure your training adapts as you do. This process creates genuine athlete buy-in because you see and feel the results of your work. Our philosophy is simple. Training should help you do more of the things you love, in a stronger and more capable way. By combining Enjoyment, Consistency, and Progress with our pillars of Community, Education, and Performance, Virtus coaching sets the foundation for long-term success. That is Virtus. That is Better Every Day. Ready to dive in and experience Virtus? If you are ready to enjoy your training, build consistency, and make real progress, come and see what Virtus Performance can do for you. Book a free intro session!
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