Virtus daily blog # 54 - This is me

duda • September 3, 2025

As I sit here writing this I can say that right now from the outside in, it looks like things are currently coming up Milhouse.

Virtus is ticking along, GIN. has launched and it tastes delicious. And my mentoring side hustle True North is getting interest with the first students starting in a few weeks.

I can also say, that more often than not, I feel like a fraud. Like I somehow lucked out and that any minute it could all come tumbling down.

And if that happened, I would be letting everybody down. Everybody who has contributed to this thing that we are trying to do. This thing that started as an idea and now seemingly has a life of its own.

There are so many people counting on me to show up and do the work. Staff, friends, family and our community of humans who I feel so indebted to I would do anything for them. I feel the weight of expectation to do the best I can for them every day.

Virtus started (officially) when I was 23, I went into business wide eyed and with no idea what I was doing. We had an idea, we wanted to make a change. We had a crack.

Fast forward 42 months.

It kind of worked.

I'm now 27 and I feel that everything I learn in business and in life uncovers another 10 things that I don't know.

Some days it feels like a lot of despair. Others if feels like I'm sitting atop a mountain.

Every time I 'fail' I learn something else. How to do better. How to improve on last time. How to avoid the same mistake in 6 months time.

Even the 'successes' teach me more than I could ever have imagined. In everything we do I see the holes. I see flaws in every win that we have. That never ending list of ways to get better grows faster than anything else.

The imposter syndrome doesn't go away. But the more I read and speak to those at the top of their game, the more I understand that others feel it too.

At the end of the day i think I'm doing ok.

I'll continue to do my best.

I'll always try to ask for help.

I'll attempt to admit when I'm wrong (it's often)

And I'll never stop having a crack to create something that makes a difference in people's lives.

This is the hardest thing I've ever done, but it was the only thing I was ever going to do.

I promise I will never stop chasing my edges and challenging myself to be a better version of who I am.

This is me.

Doing my best. With the people who deserve the best.

Lachie

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At Virtus Performance, everything we do, from our coaching to our programming, is built on three key foundations: Enjoyment, Consistency, and Progress. Combined with built-in feedback loops, these principles ensure constant evolution, athlete buy-in, and results that last. Humans are complex, adaptive systems, always changing and responding to our environment. At the same time, we are also simple beings. We repeat the things we enjoy and the things that help us improve. That is why these three factors sit at the heart of Virtus coaching. 1. Enjoyment: Training You Actually Want to Do If training feels like punishment, you will eventually stop. Willpower can only carry you so far. That is why at Virtus, we design world-class strength and conditioning programs that are challenging, but also fun, rewarding, and engaging. Enjoyment is fuelled by our community. You will connect with others, laugh, and celebrate wins along the way. Training becomes more than just another task. It becomes one of the best parts of your week. 2. Consistency: The Secret to Real Change The people who achieve their goals are not always the most talented. They are the ones who keep showing up. Consistency is the real secret sauce in strength and conditioning. At Virtus, we do not just coach. We educate. You will learn why the work matters, how to fit training into a busy life, and how to build habits that stick. Through accountability and support, we help you keep turning up week after week, so results compound over time. 3. Progress: Becoming More Capable Progress fuels motivation. When you can see and feel change, you want to keep going. Whether it is lifting heavier, moving better, running faster, or simply feeling stronger and more capable in your own skin, progress is what drives long-term commitment. That is why our coaching emphasises performance. With structured programs, regular testing weeks, and goal reviews, we ensure you are not just training. You are evolving. At Virtus, we believe in continual improvement. Every program includes feedback loops: testing, reflection, and goal setting that ensure your training adapts as you do. This process creates genuine athlete buy-in because you see and feel the results of your work. Our philosophy is simple. Training should help you do more of the things you love, in a stronger and more capable way. By combining Enjoyment, Consistency, and Progress with our pillars of Community, Education, and Performance, Virtus coaching sets the foundation for long-term success. That is Virtus. That is Better Every Day. Ready to dive in and experience Virtus? If you are ready to enjoy your training, build consistency, and make real progress, come and see what Virtus Performance can do for you. Book a free intro session!