Environment is king.

duda • September 3, 2025

After a quick trip to Japan and Sydney for a Strength and Conditioning summit last week, you?d think I?d be done with travelling. Not quite yet. 
 
I?m up in Sydney with Virtus Coach and Marketing Guru, Simon Cooper, attending a 2-day Mastermind event with my business coaches from The Alchemy Institute.
 
?An investment in income pays the best interest?
 
I have committed to at least 12 months to the Alchemy Ethos program. Was it expensive? Yes somewhat, considering I didn?t have a section for ?Business Coaching? in my budget.
 
However, as I quickly learnt, an expense is relative to value. 

This expense pays itself back in value many times over. 
 
After a few weeks working with the Alchemy team, I was reminded multiple times that  taking the leap  and actively  chasing progress  was the correct decision.
 
A decision I would happily make over and over again.
 
The most valuable part of this trip is the mastermind aspect of the event. I truly believe that ? You are an average of the 5 people you spend the most time with?. 
 
Events like this confirm this thought. 
 
Spending 2 days learning, networking and troubleshooting with guys and girls on the same wavelength, speaking the same language, all with the same drive and passion to grow their businesses and help as many people as possible.
 
I asked for help , filled my gaps with experts in these areas and I?m doing the same with our team at Virtus and I have quickly learnt that the problems, roadblocks, struggles that I faced are not unique to me.
 
I have a question for you all?
 
What do you need help with?

What are your gaps? Where do you think ?leaning on someone and asking for help? could add value to your life, business, training etc?
 
Hit me back with an email and I might be able   to help, or at the very least suggest someone or a resource that can.
 
Have an amazing week. Find something/someone that challenges you, and go all in.

Below (Surround yourself with incredible humans who help bring you up, make you better, and challenge you to improve)

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At Virtus Performance, everything we do, from our coaching to our programming, is built on three key foundations: Enjoyment, Consistency, and Progress. Combined with built-in feedback loops, these principles ensure constant evolution, athlete buy-in, and results that last. Humans are complex, adaptive systems, always changing and responding to our environment. At the same time, we are also simple beings. We repeat the things we enjoy and the things that help us improve. That is why these three factors sit at the heart of Virtus coaching. 1. Enjoyment: Training You Actually Want to Do If training feels like punishment, you will eventually stop. Willpower can only carry you so far. That is why at Virtus, we design world-class strength and conditioning programs that are challenging, but also fun, rewarding, and engaging. Enjoyment is fuelled by our community. You will connect with others, laugh, and celebrate wins along the way. Training becomes more than just another task. It becomes one of the best parts of your week. 2. Consistency: The Secret to Real Change The people who achieve their goals are not always the most talented. They are the ones who keep showing up. Consistency is the real secret sauce in strength and conditioning. At Virtus, we do not just coach. We educate. You will learn why the work matters, how to fit training into a busy life, and how to build habits that stick. Through accountability and support, we help you keep turning up week after week, so results compound over time. 3. Progress: Becoming More Capable Progress fuels motivation. When you can see and feel change, you want to keep going. Whether it is lifting heavier, moving better, running faster, or simply feeling stronger and more capable in your own skin, progress is what drives long-term commitment. That is why our coaching emphasises performance. With structured programs, regular testing weeks, and goal reviews, we ensure you are not just training. You are evolving. At Virtus, we believe in continual improvement. Every program includes feedback loops: testing, reflection, and goal setting that ensure your training adapts as you do. This process creates genuine athlete buy-in because you see and feel the results of your work. Our philosophy is simple. Training should help you do more of the things you love, in a stronger and more capable way. By combining Enjoyment, Consistency, and Progress with our pillars of Community, Education, and Performance, Virtus coaching sets the foundation for long-term success. That is Virtus. That is Better Every Day. Ready to dive in and experience Virtus? If you are ready to enjoy your training, build consistency, and make real progress, come and see what Virtus Performance can do for you. Book a free intro session!
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